Lexikon
Die wichtigsten Begriffe in 5 Minuten verstehen
Eine einfache Seite, um Kunden, Vertrieb und Freelancer schnell auf denselben Stand zu bringen. Kein Ballast, nur das Wesentliche fuer schnelle Entscheidungen.
UX
How the user experience is organized so every action feels logical and pleasant.
- Fast workshops to understand the audience, frictions, and needs.
- Wireframes (simple mockups) to validate content before investing in design.
- Quick tests: we check key info is found in under 10 seconds.
UI
Visual interface: colors, typography, components, and animation.
- Reusable design system (buttons, tags, cards) to keep a premium feel.
- Strict alignment with the brand identity (logo, colors, iconography).
- Light animations to guide the eye without slowing the read.
Hero
The first block at the top of the page: it summarizes the offer and the promise.
- Main headline + subheadline + visible CTA.
- Strong visual (image, video, or mockup) to set the tone.
- Must explain the essentials in 5 to 10 seconds.
CTA
Call-to-Action: a button or link that drives a clear action.
- Examples: Request a quote, Book a call.
- Must be visible and phrased with an action verb.
- Helps track clicks and conversion.
Wireframe
Simple layout mockup to organize a page before design.
- Defines structure and user flow.
- No final colors or images.
- Validates content quickly.
Figma
Collaborative design tool for mockups and prototypes.
- Shared UI mockups for the team.
- Real-time comments.
- Clickable prototype to validate screens.
Development
The code that runs the site: front (what you see) and back (server).
- Next.js + React 19 stack for ultra fast pages.
- Secure APIs to connect CRM, payments, and internal tools.
- Vercel pipeline: each push triggers build, tests, then deployment.
Showcase website
Present the company, team, and offers in a few scrolls.
- Modular sections: hero, services, proof, FAQ, CTA.
- Quote form connected to your email (or CRM) so nothing is missed.
- Downloadable project brief to frame the needs.
Landing page
Single page dedicated to a campaign or product launch.
- Short structure: promise, benefits, social proof, call to action.
- Precise tracking (Meta Pixel, GA4, LinkedIn) to measure each lead.
- Delivered in a few days to test a concept or an offer.
Online store
Sales interface with catalog, cart, and secure payment.
- Stripe, Shopify Headless, or Commerce Layer based on volume and markets.
- Automated emails (confirmation, cart recovery, shipping updates).
- Sales dashboard with margin to manage stock.
SaaS
Software delivered online, often with a subscription.
- Access through a browser, no local install.
- Continuous updates on the server side.
- Recurring billing per user or usage.
AI automation
Automate repetitive tasks (emails, quotes, support) with AI tools.
- Workflows connected to a CRM or Google Sheets.
- Chatbots for simple requests 24/7.
- Immediate time savings for SMBs.
Industry chatbot
Conversational assistant tailored to a sector (support, HR, real estate, training).
- Knowledge base or FAQ connected to the bot.
- Answers aligned with the brand tone.
- Fewer tickets and repetitive calls.
AI lead generation
Automated outreach with personalized messages and CRM tracking.
- LinkedIn + email sequences to book calls.
- Targeting by industry, company size, and roles.
- Clear reporting (open rate, replies, booked calls).
AI digital product
Ebooks, templates, prompts, or mini-courses produced faster with AI.
- A focused offer for a clear niche.
- Online sales via Stripe or Gumroad.
- Recurring income if traffic is stable.
AI micro-SaaS
Small, focused software that automates one task.
- Fast MVP to test demand.
- Simple monthly subscription.
- Iterate with real user feedback.
MVP
Minimum viable product to test the market.
- Only essential features.
- Quick test with real users.
- Iterate without a big budget.
Sprint
Short work period with clear goals.
- Usually 1 to 2 weeks.
- Specific deliverable at the end.
- Check-ins to move fast.
Dashboard
Control panel that summarizes key information.
- KPIs and stats visible at a glance.
- Real-time tracking if needed.
- Quick actions to manage activity.
Onboarding
Welcome flow that guides a new user.
- First screens and helpful messages.
- Helps activate the account quickly.
- Reduces friction and drop-offs.
SEO
Optimization so Google (and other engines) understand and rank the site.
- Title tags, descriptions, and clear structure (H1/H2).
- Load time under 1.5s thanks to Next.js and Vercel.
- Sitemap, schema.org, and structured content to answer queries.
Responsive
A site that adapts automatically to mobile, tablet, and large screens.
- Tailwind CSS and multi-device testing to keep CTAs visible everywhere.
- Fluid grids and optimized images to avoid heavy data usage.
- Simplified mobile menus and accessible interactions (tap, swipe).
API & Webhooks
Connections between your site and external services (CRM, payment, newsletter).
- Next.js API routes to centralize secure exchanges.
- Webhooks: a service (Stripe, Airtable...) sends a signal when an event happens.
- Logs and secret keys stored in .env to keep control.
Stack
Set of technologies used for a project.
- Examples: Next.js, Supabase, Stripe.
- Impacts speed, budget, and maintenance.
- Chosen based on project needs.
Roadmap
Plan of milestones and deliverables over time.
- Gives a clear project vision.
- Sets priorities and deadlines.
- Avoids delays and missing tasks.
Prototype
Simple version of a page or app to test quickly.
- Validates the idea before production.
- Can be clickable or interactive.
- Cheaper than full development.
QA
Quality Assurance: testing phase before launch.
- Checks bugs and errors.
- Tests on mobile, tablet, desktop.
- Ensures a stable experience.
CMS
Editing tool to update copy, case studies, or blog without coding.
- Sanity, Storyblok, or Notion connected depending on your team.
- Role-based permissions to publish safely.
- Instant preview to validate before going live.
CRM & Automation
Lead management and automated follow-ups.
- HubSpot, Pipedrive, or Notion CRM fed automatically by forms.
- Email scenarios (thank you, follow-up, meeting scheduling).
- Pipeline value tracking to prioritize hot prospects.
Security / SSL
Protection of data exchanged between the user and the site.
- Automatic SSL certificate on Vercel: lock icon in the browser.
- Application firewall and anti-bot filtering for forms.
- Encrypted storage of secrets (.env local then Vercel Environment).
Monitoring & Analytics
Monitor site health and understand what visitors do.
- Vercel alerts (logs, 500 errors, response time) + email notifications.
- Plausible or GA4 to track traffic, conversions, top pages.
- Heatmaps (Hotjar) to see where visitors hesitate.
KYC
Know Your Customer: user identity verification.
- Used for financial or sensitive services.
- Verifies documents and information.
- Improves security and compliance.
KPI
Key performance indicator.
- Examples: conversion rate, read time, leads.
- Measures a specific goal.
- Tracks change over time.
React Native
Mobile framework (iOS + Android) built on React to share most code.
- One codebase for two apps compiled natively.
- Access to sensors (camera, GPS, Bluetooth) via Expo or community modules.
- Ideal to launch an MVP fast and iterate without rebuilding twice.
PWA
A website that behaves like an app.
- Installable on mobile like an application.
- Can work partially offline.
- Fast and smooth loading.
Expo
Toolchain that simplifies React Native development (cloud builds, OTA, native APIs).
- Expo Go to preview the app instantly on iPhone/Android.
- TestFlight / Android Beta packaging in a few commands.
- OTA updates: push a fix without waiting for store approval.
Supabase
Postgres + Auth + Storage backend ready for a web or mobile MVP.
- Secure auth (OTP, Magic Link, OAuth) and row-level rules to manage roles.
- REST and GraphQL APIs generated automatically from your tables.
- Clear dashboard + real-time logs to follow queries and webhooks.
OAuth
Login method using a third-party service (Google, Apple...).
- User signs in with an existing account.
- No password shared with the app.
- Secure access via tokens.
SSO
Single Sign-On: one login for multiple tools.
- One account across several apps.
- Fewer passwords to remember.
- Centralized access management.
TestFlight & Android Beta
Apple/Google channels to distribute your app in private test before public release.
- Invite testers with a simple link and control builds.
- Android Internal / Closed testing to collect feedback safely.
- Key step to validate performance, crashes, and store compliance.
Naechste Schritte
Bereit, deinen Sprint oder dein MVP sauber zu scopen?
Wir uebersetzen diese Begriffe in konkrete Aktionen: Projektbriefing, gefuehrter Konfigurator und schnelle Anfrage fuer den Start der Produktion.