Glossary
Understand the terms in 5 minutes
A simple page to align clients, sales, or freelancers. No jargon: just what you need to decide fast.
UX
How the user experience is organized so every action feels logical and pleasant.
- Fast workshops to understand the audience, frictions, and needs.
- Wireframes (simple mockups) to validate content before investing in design.
- Quick tests: we check key info is found in under 10 seconds.
UI
Visual interface: colors, typography, components, and animation.
- Reusable design system (buttons, tags, cards) to keep a premium feel.
- Strict alignment with the brand identity (logo, colors, iconography).
- Light animations to guide the eye without slowing the read.
Hero
The first block at the top of the page: it summarizes the offer and the promise.
- Main headline + subheadline + visible CTA.
- Strong visual (image, video, or mockup) to set the tone.
- Must explain the essentials in 5 to 10 seconds.
CTA
Call-to-Action: a button or link that drives a clear action.
- Examples: Request a quote, Book a call.
- Must be visible and phrased with an action verb.
- Helps track clicks and conversion.
Wireframe
Simple layout mockup to organize a page before design.
- Defines structure and user flow.
- No final colors or images.
- Validates content quickly.
Figma
Collaborative design tool for mockups and prototypes.
- Shared UI mockups for the team.
- Real-time comments.
- Clickable prototype to validate screens.
Development
The code that runs the site: front (what you see) and back (server).
- Next.js + React 19 stack for ultra fast pages.
- Secure APIs to connect CRM, payments, and internal tools.
- Vercel pipeline: each push triggers build, tests, then deployment.
Showcase website
Present the company, team, and offers in a few scrolls.
- Modular sections: hero, services, proof, FAQ, CTA.
- Quote form connected to your email (or CRM) so nothing is missed.
- Downloadable project brief to frame the needs.
Landing page
Single page dedicated to a campaign or product launch.
- Short structure: promise, benefits, social proof, call to action.
- Precise tracking (Meta Pixel, GA4, LinkedIn) to measure each lead.
- Delivered in a few days to test a concept or an offer.
Online store
Sales interface with catalog, cart, and secure payment.
- Stripe, Shopify Headless, or Commerce Layer based on volume and markets.
- Automated emails (confirmation, cart recovery, shipping updates).
- Sales dashboard with margin to manage stock.
SaaS
Software delivered online, often with a subscription.
- Access through a browser, no local install.
- Continuous updates on the server side.
- Recurring billing per user or usage.
AI automation
Automate repetitive tasks (emails, quotes, support) with AI tools.
- Workflows connected to a CRM or Google Sheets.
- Chatbots for simple requests 24/7.
- Immediate time savings for SMBs.
Industry chatbot
Conversational assistant tailored to a sector (support, HR, real estate, training).
- Knowledge base or FAQ connected to the bot.
- Answers aligned with the brand tone.
- Fewer tickets and repetitive calls.
AI lead generation
Automated outreach with personalized messages and CRM tracking.
- LinkedIn + email sequences to book calls.
- Targeting by industry, company size, and roles.
- Clear reporting (open rate, replies, booked calls).
AI digital product
Ebooks, templates, prompts, or mini-courses produced faster with AI.
- A focused offer for a clear niche.
- Online sales via Stripe or Gumroad.
- Recurring income if traffic is stable.
AI micro-SaaS
Small, focused software that automates one task.
- Fast MVP to test demand.
- Simple monthly subscription.
- Iterate with real user feedback.
MVP
Minimum viable product to test the market.
- Only essential features.
- Quick test with real users.
- Iterate without a big budget.
Sprint
Short work period with clear goals.
- Usually 1 to 2 weeks.
- Specific deliverable at the end.
- Check-ins to move fast.
Dashboard
Control panel that summarizes key information.
- KPIs and stats visible at a glance.
- Real-time tracking if needed.
- Quick actions to manage activity.
Onboarding
Welcome flow that guides a new user.
- First screens and helpful messages.
- Helps activate the account quickly.
- Reduces friction and drop-offs.
SEO
Optimization so Google (and other engines) understand and rank the site.
- Title tags, descriptions, and clear structure (H1/H2).
- Load time under 1.5s thanks to Next.js and Vercel.
- Sitemap, schema.org, and structured content to answer queries.
Responsive
A site that adapts automatically to mobile, tablet, and large screens.
- Tailwind CSS and multi-device testing to keep CTAs visible everywhere.
- Fluid grids and optimized images to avoid heavy data usage.
- Simplified mobile menus and accessible interactions (tap, swipe).
API & Webhooks
Connections between your site and external services (CRM, payment, newsletter).
- Next.js API routes to centralize secure exchanges.
- Webhooks: a service (Stripe, Airtable...) sends a signal when an event happens.
- Logs and secret keys stored in .env to keep control.
Stack
Set of technologies used for a project.
- Examples: Next.js, Supabase, Stripe.
- Impacts speed, budget, and maintenance.
- Chosen based on project needs.
Roadmap
Plan of milestones and deliverables over time.
- Gives a clear project vision.
- Sets priorities and deadlines.
- Avoids delays and missing tasks.
Prototype
Simple version of a page or app to test quickly.
- Validates the idea before production.
- Can be clickable or interactive.
- Cheaper than full development.
QA
Quality Assurance: testing phase before launch.
- Checks bugs and errors.
- Tests on mobile, tablet, desktop.
- Ensures a stable experience.
CMS
Editing tool to update copy, case studies, or blog without coding.
- Sanity, Storyblok, or Notion connected depending on your team.
- Role-based permissions to publish safely.
- Instant preview to validate before going live.
CRM & Automation
Lead management and automated follow-ups.
- HubSpot, Pipedrive, or Notion CRM fed automatically by forms.
- Email scenarios (thank you, follow-up, meeting scheduling).
- Pipeline value tracking to prioritize hot prospects.
Security / SSL
Protection of data exchanged between the user and the site.
- Automatic SSL certificate on Vercel: lock icon in the browser.
- Application firewall and anti-bot filtering for forms.
- Encrypted storage of secrets (.env local then Vercel Environment).
Monitoring & Analytics
Monitor site health and understand what visitors do.
- Vercel alerts (logs, 500 errors, response time) + email notifications.
- Plausible or GA4 to track traffic, conversions, top pages.
- Heatmaps (Hotjar) to see where visitors hesitate.
KYC
Know Your Customer: user identity verification.
- Used for financial or sensitive services.
- Verifies documents and information.
- Improves security and compliance.
KPI
Key performance indicator.
- Examples: conversion rate, read time, leads.
- Measures a specific goal.
- Tracks change over time.
React Native
Mobile framework (iOS + Android) built on React to share most code.
- One codebase for two apps compiled natively.
- Access to sensors (camera, GPS, Bluetooth) via Expo or community modules.
- Ideal to launch an MVP fast and iterate without rebuilding twice.
PWA
A website that behaves like an app.
- Installable on mobile like an application.
- Can work partially offline.
- Fast and smooth loading.
Expo
Toolchain that simplifies React Native development (cloud builds, OTA, native APIs).
- Expo Go to preview the app instantly on iPhone/Android.
- TestFlight / Android Beta packaging in a few commands.
- OTA updates: push a fix without waiting for store approval.
Supabase
Postgres + Auth + Storage backend ready for a web or mobile MVP.
- Secure auth (OTP, Magic Link, OAuth) and row-level rules to manage roles.
- REST and GraphQL APIs generated automatically from your tables.
- Clear dashboard + real-time logs to follow queries and webhooks.
OAuth
Login method using a third-party service (Google, Apple...).
- User signs in with an existing account.
- No password shared with the app.
- Secure access via tokens.
SSO
Single Sign-On: one login for multiple tools.
- One account across several apps.
- Fewer passwords to remember.
- Centralized access management.
TestFlight & Android Beta
Apple/Google channels to distribute your app in private test before public release.
- Invite testers with a simple link and control builds.
- Android Internal / Closed testing to collect feedback safely.
- Key step to validate performance, crashes, and store compliance.
Next steps
Ready to scope your sprint or MVP?
We turn these definitions into actions: project brief sprint, guided configurator, and quick quote to kick off production.