The 7 signs it is time
Your site is not mobile-friendly
More than 60% of web traffic comes from smartphones. If your site is not responsive, you lose more than half of your potential visitors in the very first second.
Il charge lentement
Beyond 3 seconds, 53% of mobile visitors leave. A slow site costs you customers every day.
The design is more than 4 years old
The web moves fast. A 4-year-old site gives the impression of an outdated company — before the visitor has read a single line.
You cannot update it yourself
If every text or image change means contacting your developer, it is a major brake on your communication.
It does not generate contacts
A showcase site should convert between 1 and 3% of its visitors into contacts. Below that, there is a structure or call-to-action problem.
It does not rank on Google
If your competitors appear before you in local searches, your site has a technical SEO or content problem.
Your offer changed but your site did not
A site that no longer reflects what you really do is counter-productive — it attracts the wrong people and pushes away the right ones.
Full redesign or targeted improvements?
Before throwing everything away, ask yourself: is it a surface problem (a dated design) or a deeper problem (architecture, unsuitable CMS, outdated stack)?
The content is good and the structure holds — you only need to modernise the design, improve speed or fix SEO.
Budget: to be defined after an audit
The CMS is old, the stack is outdated, or your offer has fundamentally changed. Start again on a clean base.
Budget: to be defined after an audit
The method in 5 steps
- 1
Auditez l'existant
Before building anything, measure: speed (PageSpeed), SEO rankings (Google Search Console), conversion rate (Analytics), most visited pages. This data guides your decisions.
- 2
Define the exact scope
Which pages to keep, which to remove? Which new features? A vague scope is the first cause of budget overruns.
- 3
Choose the right stack
WordPress if you want to manage the content yourself. Next.js if performance and SEO are priorities. Avoid visual builders like Wix if you want real performance.
- 4
Manage the SEO migration
Every URL that changes needs a 301 redirect. A botched redirect plan can lose 30 to 50% of organic traffic within weeks.
- 5
Launch — then improve
A perfect site that ships in 6 months is worth less than a decent site shipped in 3 weeks. Launch with the minimum viable version, then iterate on real data.
How long does a redesign take?
Does your site need a redesign?
We analyse your site for free and tell you what needs to change.